Canadian Athletes’ Online Brands

Canadian Athletes’ Online Brands

I’d like to take a look at three Canadian athletes’ brands over my next few blog posts and highlight what they do well and in addition look at what else they can do to captivate their audience and tell their story.

First things first, here’s who I chose to look at:

  1. Emily Batty (Mountain Bike Racing)
  2. Tessa Virtue and Scott Moir (Ice Dance, Figure Skating)
  3. Alexandre Despatie (Diving)

For the purpose of these blog posts, I’m going to discuss the following ‘brand’ qualities:

  • How they embody the brand (being the brand).
  • How they demonstrate their why (reason for existence) in the world.
  • Their uniqueness & my perspective (images, logo, colour, etc.)
  • How they’re making an impact/difference.

Emily Batty

emilybattyEmily Batty is a sweet, girly, fun-loving mountain biker.  She wears her signature pearl necklace when she’s about town or chock full of mud in the mountains.  There’s a sense of adventure and freedom that she displays.  She has an air of happiness around her and a zest for life.

Emily Batty is the brand and she does a swell job of portraying herself online through her website which showcases many images that show her sweet yet athletic mud-covered side.  Her girly script logo with a maple leaf (proud canadian) does an okay job of portraying her but a more important detail are the pearls strung subtly at the top of her website.  I have yet to see an image with her not wearing those.  That constant symbol is an important one in her brand.  This connotes that the girly-girl comes before the athlete in a somewhat-gruesome, aggressive sport.

It is my observation that Emily wears pink and purple a lot yet her website’s ‘picked from a default colour wheel teal’ doesn’t seem to fit.  Since her site has so many photos and a great video blog, she would be fine to choose a shade instead of that teal.  If a colour is chosen to represent her, I would look at colour psychology and how she wants to represent herself.  It appears that the teal was not chosen on purpose.

Emily makes a difference in the mountain bike community as displayed through her fostered relationships on social media (Facebook and Twitter).  Through her one-on-one conversations with fans and fellow mountain bike lovers, she shows that she cares and is here for conversations where she uplifts the community.  As Emily fully embraces her femininity, she naturally becomes a unique face of mountain biking, catching the attention of both male admirers and females who look up to her as an inspiration.  I believe it would be easy for Emily to write down her reason for existence in this world, her values and a mission statement.  Putting what she embodies into words would absolutely add to her brand.

The strongest element of her brand is her ability to showcase it through photographs and it’s usually wise to build upon your strengths to make them even stronger.  So, I think that the best way to build upon the ‘chic and grit’ brand she so clearly displays would be to tell her story and give her audience an inside view of her day-to-day through journalistic photographs.  If she’s already on instagram, I didn’t find her.  If she’s not, I’d say that she’s missing an opportunity to expand her fan base to the general athletically inclined.  She could send these photos through to Facebook and Twitter easily on-the-go as the story of her life and adventures unfold.  As a natural inspiration, her story of training photos, tough & muddy mixed with glam girly-fun would captivate her audience to learn more.  So simple, so effective.

On my next blog post, I’ll hone in on Tessa Virtue and Scott Moir who just won another Canadian Championship today.

I’d like to leave you thinking about how you can simply and effectively enhance your brand and tell your story in a way that captivates your audience. Do you have any ideas? Is there something you’d like to add or subtract? Was there a point above that you’re going to take away and try? Commit to it and let me know what it is in the comments below. 🙂

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    I had always loved doing research papers because I’m passionate about learning. When you combine writing ability with a love of learning, dissertation writing only makes sense as a job.
    I’m passionate about helping the students of the future in their school career. When they get too busy, I am there to help.

    Jean Hartman – Writing Expert – Byrumsocialstudies Corps

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  33. ambercrou
    June 3, 2019

    Thanks for stopping by my page! I’m Amber Crouch.
    Even though I jokingly credit my grandmother for my writing talent, I know that it is a talent I have fostered from childhood. Though my aunt is a writer, I also started out young.
    I’ve always had a way with words, according to my favorite teacher . I was always so excited in English when we had to do a research writing assignment.
    Now, I help current learners achieve the grades that have always come easily to me. It is my way of giving back to students because I understand the obstacles they must overcome to graduate.

    Amber – Professional Writer – Rhythmnmotionstudio Confederation

    Reply
  34. lianaly
    June 14, 2019

    Hi everyone , I’m Liana Lynn.
    Welcome to my website . I started writing in middle school after a creative writing assignment for my English teacher. I did creative writing for a while before I thought about doing something else.
    I had always loved doing non-fiction writing because I’m passionate about learning. When you combine writing talent with a love of learning, dissertation writing only makes sense as a job.
    I’m passionate about helping the students of the future in their school career. When they don’t like their assignment , I am there to help.

    Liana Lynn – Professional Academic Writer – Literaturematters Team

    Reply
  35. katyapat
    July 9, 2019

    Hi Everybody
    Thanks for checking out my academic writing page . My name is Katya.
    I have worked several years in this niche. My interest in writing started at a young age. I wrote poetry as a child and eventually went on to work with my school newspaper.
    This early tryst into reporting eventually led me to academic writing. There is plenty of work for professional writers. I specialize in dissertations , but have the skills to do all types of academic writing.
    Contact me for more information about rates and a price quote. I’m looking forward to helping you.

    Academic Writer – Katya – Click here Team

    Reply
  36. britneyk
    July 19, 2019

    Thanks for visiting,
    I’m Britney.
    If you’ve ever been too busy and couldn’t finish a research assignment , then you’ve come to the right place. I work with students in all areas of the writing technique. I can also write the assignment from start to finish.
    My career as an academic writer started during my school years . After learning that I was very able in the field of academic writing, I decided to take it up as a job .

    Talented Academic Writer- Britney- Londonrespiratoryteamconference Corp

    Reply
  37. jenniek
    July 25, 2019

    My name is Lynsey. And I am a professional academic writer with many years of experience in writing.

    My goal is to solve problems related to writing. And I have been doing it for many years. I have been with several associations as a volunteer and have assisted people in many ways.
    My love for writing has no end. It is like the air we breathe, something I cherish with all my being. I am a full-time writer who started at an early age.
    I’m happy that I`ve already sold several copies of my poems in different countries like England and others too numerous to mention.
    I also work in a company that provides assistance to many clients from different parts of the world. Students always come to me because I work no matter how hard their projects are. I help them to save time, because I feel happy when people come to me for writing help.

    Professional academic Writer – Lynsey Velasquez – Anotherviewpublishing Confederation

    Reply
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