Canadian Athletes’ Online Brands
I’d like to take a look at three Canadian athletes’ brands over my next few blog posts and highlight what they do well and in addition look at what else they can do to captivate their audience and tell their story.
First things first, here’s who I chose to look at:
- Emily Batty (Mountain Bike Racing)
- Tessa Virtue and Scott Moir (Ice Dance, Figure Skating)
- Alexandre Despatie (Diving)
For the purpose of these blog posts, I’m going to discuss the following ‘brand’ qualities:
- How they embody the brand (being the brand).
- How they demonstrate their why (reason for existence) in the world.
- Their uniqueness & my perspective (images, logo, colour, etc.)
- How they’re making an impact/difference.
Emily Batty
Emily Batty is a sweet, girly, fun-loving mountain biker. She wears her signature pearl necklace when she’s about town or chock full of mud in the mountains. There’s a sense of adventure and freedom that she displays. She has an air of happiness around her and a zest for life.
Emily Batty is the brand and she does a swell job of portraying herself online through her website which showcases many images that show her sweet yet athletic mud-covered side. Her girly script logo with a maple leaf (proud canadian) does an okay job of portraying her but a more important detail are the pearls strung subtly at the top of her website. I have yet to see an image with her not wearing those. That constant symbol is an important one in her brand. This connotes that the girly-girl comes before the athlete in a somewhat-gruesome, aggressive sport.
It is my observation that Emily wears pink and purple a lot yet her website’s ‘picked from a default colour wheel teal’ doesn’t seem to fit. Since her site has so many photos and a great video blog, she would be fine to choose a shade instead of that teal. If a colour is chosen to represent her, I would look at colour psychology and how she wants to represent herself. It appears that the teal was not chosen on purpose.
Emily makes a difference in the mountain bike community as displayed through her fostered relationships on social media (Facebook and Twitter). Through her one-on-one conversations with fans and fellow mountain bike lovers, she shows that she cares and is here for conversations where she uplifts the community. As Emily fully embraces her femininity, she naturally becomes a unique face of mountain biking, catching the attention of both male admirers and females who look up to her as an inspiration. I believe it would be easy for Emily to write down her reason for existence in this world, her values and a mission statement. Putting what she embodies into words would absolutely add to her brand.
The strongest element of her brand is her ability to showcase it through photographs and it’s usually wise to build upon your strengths to make them even stronger. So, I think that the best way to build upon the ‘chic and grit’ brand she so clearly displays would be to tell her story and give her audience an inside view of her day-to-day through journalistic photographs. If she’s already on instagram, I didn’t find her. If she’s not, I’d say that she’s missing an opportunity to expand her fan base to the general athletically inclined. She could send these photos through to Facebook and Twitter easily on-the-go as the story of her life and adventures unfold. As a natural inspiration, her story of training photos, tough & muddy mixed with glam girly-fun would captivate her audience to learn more. So simple, so effective.
On my next blog post, I’ll hone in on Tessa Virtue and Scott Moir who just won another Canadian Championship today.
I’d like to leave you thinking about how you can simply and effectively enhance your brand and tell your story in a way that captivates your audience. Do you have any ideas? Is there something you’d like to add or subtract? Was there a point above that you’re going to take away and try? Commit to it and let me know what it is in the comments below. 🙂
9 Comments
keith
February 13, 2020Hello everyone, it’s KeithKeith Finnegan here!
I work as an academic writer and have created this content with the intent of changing your life for the better. I started honing my writing talent in my school years. I learned that my fellow students needed writing help—and they were willing to pay for it. The money was enough to help pay my tuition for my first semester of college.
Ever since high school, I have continued to work as a professional writer. I was hired by a writing service based in the United Kingdom. Since then, the essays that I have written have been sold around Europe and the United States.
In my line of work, I have become used to hearing, “KeithKeith Finnegan, can you help me meet my writing assignment deadline?” I know that I can provide this service.
Academic Writer – KeithKeith Finnegan – addi-math.comCompany
mikolaj
February 28, 2020My name is Mikolaj. And I am a professional academic writer with many years of experience in writing.
My interest is to solve problems related to writing. And I have been doing it for many years. I have been with several associations as a volunteer and have assisted in many ways.
My love for writing has no end. It is like the air we breathe, something I cherish with all my being. I am a passionate writer who started at an early age.
I’m happy that I`ve already sold several copies of my poems in different countries like Canada and China and others too numerous to mention.
I also work in a company that provides assistance to many clients from different parts of the world. Clients always come to me because I work no matter how difficult their projects are. I help them to save time, because I feel happy when people come to me for professional help.
Professional academic Writer – Mikolaj Riley – http://www.everydaycreativityfilm.com Confederation
donte
February 28, 2020Good day and welcome to my website . I’m Donte Howard.
I have always dreamed of being a book writer but never dreamed I’d make a career of it. In college, though, I assisted a fellow student who needed help. She could not stop complimenting me . Word got around and someone asked me for writing help just a week later. This time they would compensate me for my work.
During the summer, I started doing research paper writing for students at the local college. It helped me have fun that summer and even funded some of my college tuition. Today, I still offer my writing skills to students.
Writing Specialist – Donte – standingstonebooks.org Band
mikolaj
March 2, 2020Hello, my name is Mikolaj Riley!
I`m an academic writer and I`m going to change your lifes onсe and for all
Writing has been my passion since early childhood and now I cannot imagine my life without it.
Most of my works were sold throughout Canada, USA, Old England and even India. Also I`m working with services that help people to save their time.
People ask me “Sir, Mikolaj Riley, I need your professional help” and I always accept the request, `cause I know, that only I can solve all their problems!
Professional Academic Writer – Mikolaj Riley – http://www.everydaycreativityfilm.com Corps
jordyn
March 3, 2020Good day and welcome to my webpage. I’m Jordyn.
I have always dreamed of being a novelist but never dreamed I’d make a career of it. In college, though, I aided a fellow student who needed help. She could not stop telling me how well I had done. Word got around and someone asked me for to write their paper just a week later. This time they would compensate me for my work.
During the summer, I started doing research paper writing for students at the local college. It helped me have fun that summer and even funded some of my college tuition. Today, I still offer my research paper writing to students.
Academic Writer – Jordyn – http://www.danceacademyhp.com Team
brayden
March 12, 2020Hey, I am Calvin an expert in content writing.
I love solving people’s problems and make them happy. That is what I have been doing for many years now.
I have been writing since I was 12 years old and never knew it would turn out to be a full-time career. I have also been able to handle several projects that involves writing. And I worked in three organizations as a volunteer to assist people.My passion has always been to help people succeed. And I go the extra mile to make that happen.
I enjoy writing Thesis and have helped people from countries like Mexico.
I work with a service provider whose mission is to provide quality writing and make people happy. In fact, many people come to me for professional help on a daily basis because they know I always deliver. And I will continue to provide nothing but quality to build trust like I have been doing for the past few years.
Academic writer – Calvin – http://www.ie10bethethief.com Team
bentley
March 19, 2020Welcome to my blog ! I’m Regan.
Even though I jokingly credit my grandmother for my writing talent, I know that it is a talent I have fostered from childhood. Though my grandmother is a writer, I also started out young.
I’ve always had a way with words, according to my favorite professor . I was always so excited in science when we had to do a research writing assignment.
Now, I help current learners achieve the grades that have always come easily to me. It is my way of giving back to communities because I understand the obstacles they must overcome to graduate.
Regan Hackett – Professional Writer – http://www.idarts.org Team
krystian
March 23, 2020Good day and welcome to my website . I’m Krystian.
I have always dreamed of being a book writer but never dreamed I’d make a career of it. In college, though, I helped a fellow student who needed help. She could not stop telling me how well I had done. Word got around and someone asked me for to help them just a week later. This time they would compensate me for my work.
During the summer, I started doing academic writing for students at the local college. It helped me have fun that summer and even funded some of my college tuition. Today, I still offer my writing services to students.
Writing Specialist – Krystian Bailey – 5 Customer Service and Customer Experience Trends for 2020Corp
albert
April 6, 2020Hey guys, my name is Albert Mata!
I`m an academic writer and I`m going to change your lifes onсe and for all
Writing has been my passion for a long time and now I can`t imagine my life without it.
Most of my books were sold throughout Canada, USA, Old England and even India. Also I`m working with services that help people to save their nerves.
People ask me “Mr, Albert, I need your professional help” and I always accept the request, `cause I know, that only I can solve all their problems!
Academic Writer – Albert Mata – jennBi Corp