Canadian Athletes’ Online Brands

Canadian Athletes’ Online Brands

I’d like to take a look at three Canadian athletes’ brands over my next few blog posts and highlight what they do well and in addition look at what else they can do to captivate their audience and tell their story. First things first, here’s who I chose to look at: Emily Batty (Mountain Bike Racing) […]

Why Good Design is so Important

Why Good Design is so Important

According to that apple brand (you may have heard of it), great design is emotional, innovative and creates meaning. You probably saw this last year but if you haven’t, it’s a must see… Good design is important to… Differentiate your product or service. Look unique so people can set you apart from the competition. Visual […]

Have you added your new Twitter cover photo?

Have you added your new Twitter cover photo?

Twitter has somewhat mimicked Facebook and added a cover photo of its own.                         Add your cover photo in a few easy steps: 1.  Log into your Twitter account. 2.  Click the gear icon in the top-right and select “settings”. 3.  Click “design”, then […]

What Green Beer and Social Media have in Common

What Green Beer and Social Media have in Common

St. Patricks Day comes with great hype. A flurry of green and clovers sell out everywhere. For once, there is no food colouring left at your grocery store. People buy tickets for St. Party’s Day weeks in advance and everyone becomes Irish for a day. Green becomes all the hype. As for social media, let’s […]

The Fastest Growing Stand Alone Website Ever

The Fastest Growing Stand Alone Website Ever

You must’ve heard of Pinterest by now, the site where daily users have increased by more than 145% in 2012 alone. Out of the time people spend on Pinterest, only Facebook and Tumblr have more time spent on their sites.

Currently 97% of Pinteret fans are female and women post 85% of the content. When surveyed in the USA, the majority of Pinterest users were upper income women from the American heartland.

Pinterest is already generating more referral traffic to websites than YouTube, Google+ and LinkedIn combined.